It surely isn’t fluff… the mask is awaiting FDA approval, and it comes fitted with replaceable HEPA filters made by Honeywell – a company that’s built itself on designing the world’s greatest HVAC systems. The XUPERMASK attempts at turning face-masks into a bit of a pop-culture item. The fact that it’s built by Honeywell lends it a good amount of credibility, and I can’t believe I’m saying this but I could actually see myself wearing one of these. I’ll be honest, the association with Will.i.am aside, the mask really looks pretty futuristic (it comes co-designed by Hollywood costume-designer Jose Fernandez, who also designed the SpaceX astronaut suits). Titled the XUPERMASK, the $299 face-mask comes with dual three-speed fans and HEPA filters, but also packs Bluetooth earphones with noise canceling audio and 7-hour battery life. You wouldn’t expect Will.i.am to release a medical product, more so, partner with Honeywell over it… but together the rapper and the OEM conglomerate collaborated over a mask that combines the best of both parties. In fact, it gets progressively weirder with every subsequent word. I’ll be honest, nothing about that title is even remotely predictable.
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